Brand and identity
Are you looking to rebrand? Starting a new business and need a new brand and identity?
Building a solid brand and identity is more than an attractive logo. It’s about how you communicate to your audience. We create coherent solutions that unite your assets and adapt to your business as it grows and develops. We don’t believe in following trends as this leads to identities tiring and dating quickly. Instead, we believe in strong, simple ideas that can move with the times seamlessly and effortlessly.
Not only will we create your brand and identity assets, but we will also create a brand guidelines document. The guideline document will allow you to keep your marketing on point. You can also share it with third parties to ensure they keep your branding fresh and consistent.
When creating strong, successful branding, what should you focus on?
Competitor analysis is key to developing your brand. We can deliver a unique brand that sets your business apart by considering other businesses’ tone of voice, themes and aesthetics.
Your brand should be consistent across all material, including logo, social media, website and print. We take a schematic approach to building your identity from the ground up. This will ensure it works cohesively and effectively across all marketing. This will result in your customers quickly recognising your brand through the various marketing channels.
Nailing your values and ethos from the get-go will help determine the look and feel of your brand, its personality and its goals.
Your company’s brand and identity should resonate with your target audience and effectively communicate your message. You should tailor it to the specific needs and preferences of the intended market.