Kieren Bean Pools & Spa Services

Branding and Identity

With over 20 years of experience in the maintenance of pools and spas across the South West, Kieren Bean took the leap to set up his own Pools and Spa Services company. Kieren’s primary focus is to deliver a quality, reliable and professional service.

the process

We were tasked by Kieren and his team to produce a slick and modern identity that stood out from his competitors. A simple black and white colour palette with an accent of blue were adopted. Though blue has connotations with water, health and freshness, we decided to keep this to the minimum to differentiate from its competitors.

Forming part of the logo and running through the identity is the wave motif. The wave helps tie the identity together and points back to the theme of water.

A mix of digital and printed outputs was produced such as a quarterly newsletter, maintenance stickers, van graphics, inspection cards, the website and social media graphics.